Page 2 of 11
PLEASE REWIND
Then there was the slightly less friendly version:
PLEASE REWIND.
Notice the difference.
"Be Kind, Rewind" sounds like friendly advice from a nice old neighbor.
"Please Rewind" sounds like the video store employee has already dealt with your nonsense three times this week.
It was essentially the VHS equivalent of a passive-aggressive note taped to the refrigerator.
