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NEW RELEASE!
Few stickers were more exciting to a kid in the 1980s or '90s than:
NEW RELEASE!
You could walk into a video store and immediately spot the movies everyone was talking about.
These stickers were essentially advertising shouting:
"WATCH THIS ONE!"
And if you were a horror fan, you already knew what you were looking for.
You didn't need professional reviews.
You didn't need Rotten Tomatoes.
You needed a cool cover and a giant NEW RELEASE sticker.
That was enough.
